Last Updated: Fri 29 Nov, 2024
Ekrata (“we,” “us,” or “our”) operates a global SaaS platform that enables creators to generate digital AI avatars and allows vetted brands to use these avatars for user-generated content (ads). We prioritize user privacy and are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
This Privacy Policy explains how we collect, use, share, and protect your personal data and outlines your rights regarding your data.
We collect the following types of personal information:
- Personal Information Provided by Users: Age, region, email address, market segmentation data, industry niches, social media influence score and metrics from third parties, AI avatar training, and videos of users (with explicit consent).
- Automatically Collected Data: Device and usage data, including IP addresses, browser type, and analytics data.
- Third-Party Data: Data collected via social media APIs and third party tools such as Stripe.
2. How We Use Your Data
We use the collected information for the following purposes:
- To process transactions and orders.
- To provide marketing and promotional communications.
- To perform analytics and improve our services and platform functionality.
- To enhance user experience and product offerings.
3. Sharing Your Data
We share your personal information only with trusted third parties:
- Payment Processors: For payment transactions, we use Stripe. Link to Stripe’s Privacy Policy.
- Third-Party Tools: We use HeyGen APIs to assist in AI avatar processing.
- Third-Party Brands: Vetted brands may access creator avatars for paid collaborations, but we moderate all brand engagements to ensure compliance with our policies.
4. User Rights
Users have the following rights under GDPR and CCPA:
- Access and Rectification: You can request to view or correct your personal data.
- Deletion: You can request the deletion of your personal data unless essential to features purchased by a brand (e.g., your username or association with the brand).
- Avatar Removal: Users may request the removal of AI avatars to prevent future content generation. Note: Retroactive removal of videos generated using your avatar is not permitted after payments are settled unless a reasonable dispute resolution process is followed, respecting the rights of both parties.
- Data Portability: Request a copy of your personal data in a portable format.
To exercise these rights, please contact us via:
5. Data Security
We implement robust measures to protect your data:
- Cloud Security: Data is securely stored in cloud environments with industry-standard protection.
- Firewall Protection: Comprehensive firewalls secure network access.
- Access Restrictions: Staff and other user's access to data is restricted based on necessity and limited by default.
- Manual Deletion Process: Users can request deletion through contact (Discord). Automated deletion processes are in development.
6. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be announced:
- On our website.
- Via email notifications, where applicable.
Please review this Privacy Policy periodically for updates.
7. Children’s Privacy
Our platform is not intended for users under 18 years of age. We do not knowingly collect data from minors. If you believe we have collected such information, contact us to request deletion.
8. International Data Transfers
As a global platform, your data may be stored or processed outside your country. We ensure that such transfers comply with GDPR by using legally approved data transfer mechanisms, such as Standard Contractual Clauses.
9. Cookies and Tracking
We use cookies to:
- Enhance user experience.
- Track analytics and improve site functionality.
You can manage your cookie preferences through your browser settings. For more details, refer to our Cookie Policy.
For any privacy-related concerns, contact us via:
This Privacy Policy aligns with GDPR and CCPA requirements. If you have additional questions, please reach out via the contact methods listed above.